Design studio

The art of refined design

For fifteen years, ElegantCo has been the trusted creative partner for brands that refuse to settle for ordinary.

Our story

Born from a belief in beauty

ElegantCo was founded in 2011 by two designers who shared a conviction: that the finest brands deserve the finest craft. In a world of templates and shortcuts, we chose the path of intentionality.

What began as a boutique studio in London's Mayfair has grown into an internationally recognized design house, serving luxury brands across fashion, hospitality, real estate, and fine dining.

Today, our team of 28 designers, strategists, and storytellers continues to uphold the founding principle — every pixel, every word, every interaction should feel considered, purposeful, and beautiful.

ElegantCo studio

Our journey

2011

Founded in London

Two designers open a boutique studio in Mayfair with a vision for luxury design.

2014

First international client

Partnered with a Parisian fashion house, establishing our reputation across Europe.

2017

New York office

Expanded across the Atlantic to serve the North American luxury market.

2021

30+ design awards

Recognized by D&AD, AIGA, and the Type Directors Club for excellence in design.

2026

The next chapter

Expanding into immersive brand experiences and spatial design.

Our values

Intentionality

Nothing is arbitrary. Every decision — from typeface to texture — serves the brand's story and its audience.

Timelessness

We design brands that endure. While trends come and go, true elegance is eternal.

Collaboration

The best work emerges from genuine partnership. We listen deeply, question thoughtfully, and create together.

Leadership

Charlotte Beaumont

Charlotte Beaumont

Founder & Creative Director

Former Pentagram designer. 20 years shaping luxury brand identities.

James Whitfield

James Whitfield

Co-founder & Strategy Director

Brand strategist with roots at Interbrand and Landor Associates.

Amélie Laurent

Amélie Laurent

Head of Digital

Digital design lead formerly at Apple, specializing in luxury e-commerce.

Oliver Chen

Oliver Chen

Head of Photography

Award-winning photographer whose work appears in Vogue and Architectural Digest.

ElegantCo studio

Our London studio — Mayfair

We'd love to work with you

Let's explore how we can elevate your brand together.

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